户外广告的交互设计研究
摘 要：传统户外广告逐渐难以满足人们的需求，将交互设计引入户外广告中，可以将户外广告作为人们与产品之间的交流媒介，吸引人们的目光，让人们通过户外广告了解产品信息。本文阐述了户外广告交互设计的意义，提出户外广告交互设计的策略，以期为户外广告设计提供新的设计思路，促进户外广告的发展。
关键词：户外广告；交互设计；用户吸引力
中图分类号：TB47 文献标识码：A
文章编码：1672-7053(2020)08-0091-02
Abstract：Traditional outdoor advertising is gradually unable to meet people's needs, interactive design can be introduced into outdoor advertising, outdoor advertising can be used as a communication medium between people and products, attract people's attention, let people know product information through outdoor advertising. This paper first expounds the significance of outdoor advertising interaction design, and then puts forward the strategy of outdoor advertising interaction design, in order to provide new design ideas for outdoor advertising design, promote the development of outdoor advertising.
Key Words：Outdoor advertising; Interaction design; User appeal
