文化创意产品设计策略的探索
摘 要：从某种意义上说，文化创意产品伴随着文化自信应运而生，而且文化创意产品的繁荣发展也充分体现出了我国文化的多样性。因此，文化已经不再是一种单纯的理论，也可以应用到产品的设计之中。本文提出结合文化特色、分析设计元素，针对市场需求、创新设计思维与技术四种策略，希望为文化创意产品设计提供新的思路。
关键词：文化创意产品；设计策略；创新
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)06-0083-02
Abstract：In a sense, cultural and creative products come into being with cultural self-confidence, and the prosperity and development of cultural and creative products fully reflect the diversity of Chinese culture. Therefore, culture is no longer a simple theory, but also can be applied to the design of products. By combining the cultural characteristics, analyzing the design elements, aiming at the market demand.This paper proposes four strategies of combining cultural characteristics, analyzing design elements, aiming at market demand, and innovating design thinking and technology, in the hope of providing new ideas for cultural and creative product design.
Key Words：cultural and creative products; Design strategy; innovation
