联结主义模型在产品设计中的应用研究
摘 要：作为国内产品设计领域的热门研究主题之一，“情感化设计”的研究大多数都偏于理论应用，缺乏设计实践层面的设计方法研究。而文章以认知心理学的联结主义模型为基础，试将此理论模型应用到产品设计中，尝试提出一种可能的设计方法；并以城市垃圾桶为设计对象，应用该方法以验证其可行性。验证得出，“联结网络法”可作为产品构思阶段的一种分析工具，为产品的情感化设计提供设计实践方面的参考。
关键词：情感设计；联结主义；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2020)06-0067-02
Abstract：As one of the popular research themes in the field of product design in China, most of the research on "Emotional Design" are biased towards theoretical application, lacking design practice research. Based on the Connectionist model of cognitive psychology, the article tries to apply this theoretical model to product design, and propose a possible design method, and then takes urban trash as a design object, applying this method to verify its feasibility. The conclusion is that the "connection network method" can be used as an analysis tool at the stage of product conception, and can provide reference for design practice of emotional design.
Key Words：Emotional design; Connectionism; Product design
