非物质文化遗产语境下北京兔儿爷传统手工艺的传承研究
摘 要：非物质文化遗产蕴含着民族精神与民族审美，是世代相传的宝贵财富。传统手工艺是非物质文化遗产的重要组成部分，本文阐述了非物质文化遗产语境下，北京兔儿爷传统手工艺的现状及面临的问题，提出了传统手工艺的四种传承策略，包括走入校园、IP形象设计、开发文化创意产品及创立体验式博物馆，为非物质文化遗产的传承提供新思路。
关键词：非物质文化遗产；北京兔儿爷；传统手工艺 ；传承策略
中图分类号：J52 文献标识码：A
文章编码：1672-7053(2020)05-0131-02
Abstract：Intangible cultural heritage contains the national spirit and national aesthetics, and is a valuable asset passed down from generation to generation. Traditional craftsmanship is an important part of intangible heritage. The article sorts out the status quo and problems of traditional craftsmanship in the context of "intangible heritage", and uses Lord Rabbit in Beijing as an example to propose four inheritance strategies for traditional craftsmanship, including entering the campus, IP image design, development of cultural and creative products, and the establishment of experiential museums provide new ideas for the inheritance of intangible cultural heritage.
Key Words：the context of intangible cultural heritage; Lord Rabbit in Beijing; Traditional crafts; Inheritance strategy
