基于符号语义表达的儿童绘本设计研究
摘 要：随着经济的快速发展，符号学的应用越来越广泛，其意义不仅仅在于传递信息，更是利用符号中的语义去传达情感。市场上很多儿童绘本正是缺乏这种情感上的传递，内容千篇一律没有感染力，读者没有重新阅读的欲望，从而成为所谓的“一次性书籍”。符号学为绘本设计提供了新的突破口和新的解决方式，因此本文从符号语义的角度出发，以文字、图形、色彩三个符号要素为基础，探索基于符号语义表达的绘本设计相关原则，丰富绘本的可读性，加强与读者之间精神和情感上的交流。
关键词：符号语义；儿童绘本；设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2020)01-0076-03
Abstract：With the rapid development of economy, semiotics has been applied more and more widely. Its significance lies not only in conveying information, but also in using semantics in symbols to convey emotions. Many children's picture books on the market just lack this kind of emotional transmission, with monotonous content and no appeal, and readers have no desire to re-read, thus becoming so-called "disposable books". Semiotics to draw this design provides a new breakthrough and new solution, so this article from the perspective of semantics, sign with text and graphics, colour three symbolic elements as the foundation, to explore graphic design based on symbolic semantic expression related principle, the readability of the rich picture books, between the readers and strengthen the mental and emotional communication.
Key Words：symbol semantics; children's picture books; design
