论插画艺术在文化创意产品中的应用——以旅游纪念品为例
摘 要：当前社会，随着人们生活水平的不断提升，人们对于文化创意产品的需求也越来越多，文化创意产品在社会中的关注也越来越大。插画艺术是文化创意产品设计中的重要元素，对文化创意产品信息起到传达的作用，同时还能加深文化创意产品在消费者心中的印象。本文阐述了插画艺术在文化创意产品设计中的应用价值、原则，希望能对今后的文化创意产品设计提供一定的借鉴。
关键词：插画艺术；文化创意产品；应用
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)12-0063-02
Abstract：In the current society, with the continuous improvement of people's living standards, people's demand for cultural and creative products is also increasing, and cultural and creative products are paying more and more attention in the society. Illustration art is an important element in the design of cultural and creative products, which plays a role in conveying the information of cultural and creative products, and can also deepen the impression of cultural and creative products in the minds of consumers. This article explains the application value and principles of illustration art in cultural creative product design, hoping to provide some references for future cultural and creative product design.
Key Words：Illustration art; Cultural and creative products; application
