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2019-11期

基于用户行为模型的工会移动服务APP界面设计研究——以浙江工会APP为例

单位:嘉兴学院     作者:董晓玮 秦紫腾     来源:工业设计杂志     时间:2019-11-22

摘 要:在互联网迅速发展的今天,随着各类APP的广泛应用,其使用体验和利用效果也逐渐被人们所关注。本研究利用技术接受模型(TAM)扩展模型,通过影响APP的几个因素进行构建工会移动服务APP用户行为影响因素模型,通过问卷的调研方法进行数据收集,结合构建的模型进行数据分析。研究结果表明:界面呈现、功能定位、系统设计、服务设计和社会影响这几项因素影响APP的用户使用行为。以此为依据,本文就界面呈现和功能定位两部分针对工会移动服务APP进行界面设计。 

关键词:互联网;技术接受模型(TAM);工会移动服务APP;用户行为;界面设计


中图分类号:G202 文献标识码:A

文章编码:1672-7053(2019)11-0072-02


Abstract:With the rapid development of the Internet today, with the wide APPlication of various kinds of APP, the use experience and effect of APP have gradually been paid attention to by people. In this study, the technology acceptance model (TAM) is used to expand the model, and several factors affecting APP are used to construct the model of influencing factors of APP user behavior of trade union mobile service.Data are collected through questionnaire survey method and analyzed in combination with the constructed model. The research results show that interface presentation, function orientation, system design, service design and social influence affect APP user behavior.  Based on this, we design the interface for the union mobile service APP in terms of interface presentation and function positioning.

Key Words:Internet; Technology Acceptance Model (TAM); Union mobile service APP; User behavior;  Interface design