浅谈聚合轴下的刺点设计
摘 要：现如今设计活动普遍存在教条主义、程式化的问题。本文试图通过符号设计学相关理论，从索绪尔提出的聚合轴（paradigmatic）概念，在选取设计元素的过程中，从聚合轴层面进行新的探索。结合罗兰巴特在《明室》中提出的刺点的概念，利用符合语境的“刺点”深化设计含义，从而丰富设计内涵。
关键词：聚合轴；刺点；设计；符号学
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)11-0070-02
Abstract：There is a general dogmatism and stylization problem in design activities today. This paper attempts to use the theory of symbol design to draw a new exploration from the aggregation axis level in the process of selecting design elements from the concept of paradigmatic proposed by Saussure. Combining the concept of the thorn point proposed by Roland Barthes in "The Bright Room", the contextualized "punctum" is used to deepen the meaning of the design text, thus enriching the design connotation.
Key Words：Paradigmatic axis; punctum; Design; Semiotics
