聚焦包装设计中环保理念的视觉语言表达研究
摘 要：包装是一种极具传播渗透力的信息媒介，其不仅能用于产品营销推广，也能用于环保宣传。本研究对包装设计中的环保理念进行了阐释，对环保理念的视觉语言表达种类进行了分析，并将具体的视觉语言表达方法梳理为直接展示、关联情境、引导交互和信息智能化，以期为相关理论研究和行业实践提供参考借鉴。
关键词：包装设计；环保理念；视觉语言；表达方法
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)11-0066-02
Abstract：Product packaging is a penetrating medium, which can not only be used for marketing, but also for environmental communication. In this study, the concept of environmental protection in packaging design was explained, the types of visual language expression of environmental protection concept were analyzed, and the specific visual language expression methods were sorted out as direct display, related context, guiding interaction and information intelligence, so as to provide reference for theoretical research and industry practice.
Key Words：Packaging design; Environmental protection idea; Visual language; Expressive methods
