基于消费侧需求的文化创意产品设计探析
摘 要：自2013年“文创产品”概念传入我国，可以明显的发现我国文化创意产业的发展心有余而力不足。一方面我国文化创意产品的生产供给过量；另一方面我国消费者的大量需求得不到满足。本文以文化创意产品为研究对象，从文创产品的消费侧需求分析文创产品应该具备的特性。希望以此为文化创意产品设计提供新的方向。
关键词：消费侧需求；文化创意；产品设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)10-0099-02
Abstract： Since the concept of “cultural creation products” was introduced into China in 2013, it can be clearly found that the development of China's cultural and creative industries is more than enough. On the one hand, the production supply of cultural and creative products in China is excessive; on the other hand, the large demand of Chinese consumers is not met. This paper takes cultural and creative products as the research object, and analyzes the characteristics that Wenchuang products should possess from the consumption side demand of Wenchuang products. I hope to provide a new direction for the design of cultural and creative products.
Key Words：Consumer side demand; Cultural creativity; product design
