电商模式下产品包装设计研究
摘 要：随着当今网络计算机技术的高速发展，网络购物已经成了中国几亿人的选择。然而在电子商务飞速发展的同时也发现了电商包装带来的问题与烦恼：快递包装用户体验不佳、一次性快递包装带来的环境问题、电商产品外包装大都雷同、电商包装难以回收利用的问题等等。本文通过运用文献研究、实践调查等方法对上述发现的电商包装问题进行剖析并提出可行性的解决策略与方法。
关键词：电商；产品包装；设计
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2019)10-0049-02
Abstract：with the rapid development of network computer technology, shopping network has become the choice of hundreds of millions of people in China. However, with the rapid development of e-commerce, problems and troubles brought by e-commerce packaging have also been found: poor user experience of express package, environmental problems brought by one-time express package, most of the external packages of e-commerce products are the same, and it is difficult to recycle the packaging of e-commerce, etc. This paper analyzes the problems of e-commerce packaging found above by means of literature research and practical investigation and puts forward feasible solutions and methods.
Key Words：e-commerce; Product packaging; design
