高校吉祥物设计初探——以山西农业大学为例
摘 要：在校园文化建设中，吉祥物在一定程度上能够代表学校可视形象、展现校园特色、增强校园艺术气息。本文以山西农业大学为例，通过调查问卷的方式对吉祥物设计的多个方面特性进行了调研，设计制作出既能展现山西农业大学的内涵又能符合大众审美的高校吉祥物。
关键词：高校吉祥物；设计流程；设计实践
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)10-0041-02
Abstract：In the construction of campus culture, mascots to a certain extent can represent the visual image of the school, show the characteristics of the campus, and enhance the artistic atmosphere of the campus. Taking Shanxi Agricultural University as an example, this paper investigates the characteristics of mascot design in many aspects by means of questionnaires. The mascot can not only show the connotation of Agricultural University, but also meet the aesthetic needs of the public.
Key Words：University mascot; Design process; design practice
