电子商务对产品设计的影响——以文化创意产品为例
摘 要：近年来，电子商务飞速发展，不论是有形产品还是无形产品，都在互联网上进行销售，为了适应新的销售方式，产品本身也产生了相应的变化。同时，由于产品的多样化，销售竞争日益激烈，对产品设计提出了更高的要求。电子商务是产品的销售渠道，两者通过产品相互联系，相互影响。本文通过分析电子商务对产品设计的影响，以文化创意产品为例，试探讨促进电子商务背景下，产品设计的发展方向。
关键词：电子商务；产品设计；影响；文化创意产品
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)09-0063-02
Abstract：In recent years, e-commerce is developing rapid , whether tangible products or intangible products, are sold on the Internet, in order to adapt to the new sales way, the product itself has also produced a corresponding change. At the same time, due to the diversification of products, sales competition is increasingly fierce, put forward higher requirements for product design. e-commerce is the sales channel of the product. The two are interrelated and affect each other through the product. By analyzing the influence of e-commerce on product design, this paper takes cultural and creative products as an example to explore the development direction of product design under the background of promoting e-commerce.
Key Words：E-commerce; Product design; Influence; Culture creativity products
