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2019-09期

中国茶文化在茶包装设计中的应用研究

单位:广东工业大学...     作者:钟慧云     来源:工业设计杂志     时间:2019-09-25

摘 要:文章对我国当代茶文化在茶类包装设计的发展现状研究分析,以我国辉煌茶文化史的进程与演变,通过对不同时期茶文化在包装设计中应用的发展方向以及现状进行分类研究。当代茶文化的研究是传承与历史发展,中国茶文化的传播发展以小罐茶的包装为例,提出当代茶类包装设计不仅要秉承传统文化精髓,更要突破传统文化的束缚,积极汲取现代的设计元素才能适应时代的需求及设计的新理念。

关键词:茶文化;包装设计;文化脉络;小罐茶 


中图分类号:TB472 文献标识码:A

文章编码:1672-7053(2019)09-0055-02


Abstract: This paper analyzes the development status of contemporary tea culture in China's tea packaging design, and studies the development direction and current situation of tea culture in packaging design in different periods by the process and evolution of China's brilliant tea culture history. The study of contemporary tea culture is the inheritance and historical development. The spread of modern Chinese tea culture takes the packaging of small pot of tea as an example. It is proposed that contemporary tea packaging design must not only inherit the essence of traditional culture, but also break through the constraints of traditional culture and actively learn from it. Modern design elements can adapt to the needs of the times and new concepts of design.

Key Words: tea culture; packaging design; cultural context; small pot of tea