基于问卷调查的晋阳古城视觉识别系统设计
摘 要：随着太原市转型发展的步伐，晋阳古城的开发与保护正在稳步进行。古城的视觉识别系统设计也迫在眉睫。本文通过对通过问卷调查，运用视觉化的方式呈现出晋阳古城旅游形象，提出塑造晋阳古城旅游形象的策略。希望通过视觉识别系统打造一个兼具特色和文化内涵的城市旅游形象，加快山西旅游业的现代化、信息化、国际化发展，更好地为太原市转型发展提供参考。
关键词：晋阳古城；旅游；视觉识别系统
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)08-0123-02
Abstract：With the pace of transformation and development of Taiyuan City, the development and protection of Jinyang Ancient City is proceeding steadily. The design of the visual recognition system of the ancient city is also imminent. Through questionnaire survey, this paper presents the tourism image of Jinyang ancient city by visual way, and puts forward the strategy of shaping the tourism image of Jinyang ancient city. It is hoped that through the visual identification system, a city tourism image with both characteristics and cultural connotations will be created, and the modernization, informatization and internationalization of Shanxi tourism will be accelerated, so as to provide a better reference for the transformation and development of Taiyuan.
Key Words：Jinyang ancient City; Tourism; Visual recognition system
