浅析产品的品牌形象设计与构建
摘 要：同样的产品，区分其好坏一般都是看它的品牌口碑，然而一个品牌不止是设计一个logo那么简单，还需要拥有一套完善的系统体系，本文以产品品牌的价值为切入点，分析产品品牌形象设计的认识需求、定位设计、以用户为中心的战略核心内容，并以可口可乐品牌案例解析产品品牌形象构建方法。
关键词：品牌；形象设计；建构
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)08-0084-02
Abstract：the same product, distinguish between good and bad is generally based on its brand reputation, but a brand is not only to design a logo as simple, but also need to have a perfect system. This article through the value of product brand. Importance as a starting point, based on the positioning, purpose and strategic core content of brand image design as a theoretical basis, the Coca-Cola brand case analysis of the construction of brand image design.
Key Words：Brand; Image design; Construct
