几何风格的当代产品造型设计分析
摘 要：本文探究几何风格在产品造型设计中的形成与发展。首先，通过梳理工业革命以来具有几何造型样式的经典设计，从造型来分析产品的文化内涵和形式特征，归纳现代几何造型设计规律和风格变迁；其次，对具有几何风格的家具用品、日常生活用品、消费类电子产品等几类产品进行分析，研究几何风格在当代产品造型设计中的具体表现，进一步归纳几何风格的造型特征及造型方法，为当代产品造型设计实践工作提供借鉴。从历史到现代，几何风格贯穿着整个设计史的始终。在设计史上，为了适应工业时代的理性主义和功能主义，几何风格的产品形象都是以整齐统一和简洁纯粹为核心的造型特征。几何风格产品基于简约纯粹的几何原理，在视觉形象上更加追求个性化和人性化，以科技为依托，强调“以人为本的”出发点和目的。
关键词：几何风格；产品造型；几何形象；发展
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)08-0059-03
Abstract：To explore the formation and development of geometric style in product visual image design. Firstly, by combing the classic designs with geometric modeling styles since the Industrial Revolution, the cultural connotation and formal characteristics of products are analyzed from modeling vision, and the design rules and style changes of modern geometric vision are summarized. Secondly, the geometric style of furniture products, daily necessities, consumer electronics products and other types of products are designed and analyzed, the specific performance of geometric style in the visual image design of contemporary products is studied, and the geometric style of visual image modeling methods are further summarized, providing reference for the practical work of contemporary product modeling design. From history to modern, geometric style runs through the whole design history. In the history of design, in order to adapt to the rationalism and functionalism in the industrial era, geometric product images are all modeling features with neat unity and simplicity as the core. geometric style products are based on simple and pure geometric principles. They are more personalized and humanized in visual image, relying on science and technology and emphasizing the starting point and purpose of "people-oriented".
Key Words：geometric style; product image; geometric modeling; development
