面向文化形象塑造和文化内涵传播的产品设计研究新探
摘 要：文化创意产品产生伊始，即体现着人们对精神生活的更高追求，而除了能够满足大众的文化需求外，其高附加值的特点更是为人青睐，使得众多商家争相对其投以关注。但随着产品数量的增加，与文化创意产品设计相关的一系列问题也接踵而至，产品开发出现盲目追求经济利益而忽视消费者文化体验的现象，设计过程亦尚未形成完整合理的体系。如何从根本上将文化形象真正融入文化创意产品的开发过程中，将视觉表现力、用户体验与历史、文化资源相结合，是一个值得探讨的问题。
关键词：文化形象；产品设计；视觉效果；文创产品
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)08-0048-02
Abstract：The emergence of the Creative Product epitomises people's higher pursuit of life. Besides, the Creative Product’ s characteristic of high additional value is highly appreciated by businesses. However, there are increasing problems in this field, and it is an inevitable consequence of massive production. The design process is not refined and Creative product designers always blindly pursue economic profits, which results in disregarding the requirement of consumers.Finding a new method to demonstrate the combination of visual effect and historical as well as cultural resources in the design process is a question worthy of discussion, so that designers can closely integrate cultural images into the development of creative products.
Key Words： Cultural image; Product design; Visual impression; Creative product
