浅析平面设计中的美学与文化
摘 要：设计历经了几千年的发展历程，拥有着成熟而稳定的设计手段及审美观念。设计是由人所创造、为人而服务的一个行业，在其发展和演变的同时，必然受到各国、各民族、各时期的文化影响，必然受到美学审美的评价及当代科学技术发展的制约和促进。本文深度探析了当前平面设计的背景，试图从平面设计的基本构成元素出发，探讨设计中潜在的美学因子及文化内容，以期推动平面设计朝着动态向上的趋势创新和发展。
关键词：平面设计；文化；审美
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)07-0085-02
Abstract：Design has gone through thousands of years of development, and now has a mature and stable design means and aesthetic concept. Design is an industry created and served by human beings. In its development and evolution, it is bound to be influenced by the cultures of different nationalities in different periods. It is bound to be constrained and promoted by the aesthetic evaluation and the development of contemporary science and technology. This paper deeply explores the background of current graphic design, and tries to explore the potential aesthetic factors and cultural content of graphic design from the basic elements of graphic design, in order to promote the trend of graphic design towards dynamic innovation and development.
Key Words：Graphic design; Culture; Aesthetics
