字体在包装设计中的应用研究
摘 要：文字在传达信息方面具有重要的作用，同时也是包装设计中的重要组成部分。本研究明晰字体在包装设计中的作用的基础上，将包装中字体设计分为品牌性字体设计、说明性字体设计和宣传性字体设计，遵循注重主次分明、突出商品个性、保证可读性、实现统一和谐的原则下，具体说明字体设计如何在食品包装、药品包装和化妆品包装中进行应用。
关键词：包装；字体；文字；设计
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2019)07-0074-02
Abstract：Words play an important role in conveying information, is also an important part of packaging design. Clear font in this study, on the basis of the role of packaging design, font design in packaging design can be divided into brand font design, illustrative font design and publicity font design, following the focus on priorities and individuality of goods, ensure readability, harmonious unification under the principle of how to specify the font design in food packaging, medicine packaging and cosmetics packaging in the application.
Key Words：Packaging; Font; The text; Design
