作为非物质文化遗产的手工艺及其产品开发策略研究——以漳州与厦门同源的非物质文化遗产为例
摘 要：漳州和厦门（以下简称“漳厦”）同源非遗手工艺及其产品的传承与发展，对两地的经济合作一体化建设、产业发展、文化创新、历史溯源、艺术研究等有着重要的学术文化意义与现实内涵。在手工艺及其产品相关的非遗文化保护力度日渐积极的整体环境中，尝试在产业合作发展模式下，通过分析地方同源文化的共有价值和潜力，以及相关的有利条件，并结合产业特征和社会需求，从融合手工艺传承、创新为目标的产品开发策略和传播方式等方面展开深入研究，继而从理论层面提出相关的办法与构想，以期推动地方文化发展和传统手工艺及其产品在市场与产业架构下的活化保护、传承发展的目的。
关键词：漳厦同源；非遗手工艺；产品开发策略
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)07-0137-02
Abstract：Zhangzhou and Xiamen (hereinafter referred to as "Zhangxia") have important academic and cultural significance and realistic connotations for the integration of economic cooperation, industrial development, cultural innovation, historical traceability and art research. In the overall environment where the protection of heritage culture related to handicraft and its products is becoming more and more active, this paper attempts to integrate handicraft inheritance and innovation by analyzing the common value and potential of regional homologous cultures, as well as the relevant favorable conditions, combining with industrial characteristics and social needs, under the mode of industrial cooperation and development. In order to promote the development of regional culture and the protection and inheritance of traditional handicraft and its products under the market and industrial structure, we have carried out in-depth research on product development strategies and dissemination methods, and then put forward relevant methods and concepts from the theoretical level.
Key Words：Zhangzhou-Xiamen homology; Non-Heritage crafts; Product development strategy
