基于消费者心理影响的产品包装设计研究
摘 要：本文结合不同消费人群心理对产品包装的需求进行分析，主要从色彩、文字、图形、造型和材质等包装设计元素深入分析产品包装设计对消费者心理产生的影响，从而提出产品包装的无障碍设计、功能性与艺术性相结合、注重情感语义的设计策略，为今后设计师进行产品包装设计时提供参考。
关键词：包装设计；消费心理；情感
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2019)07-0055-02
Abstract：This article combines the psychology of different consumer groups to analyze the demand for product packaging, mainly from the packaging design elements such as color, text, graphics, style, etc. to deeply analyze the impact of product packaging design on consumer psychology, thus putting forward the design strategies of barrier-free design, combination of functionality and artistry, emphasizing emotional semantics of product packaging, in order to carry out products for future designers. Provide reference for packaging design.
Key Words：Packing design; Consumption psychology; Emotion
