插画艺术在视觉传达设计中的应用
摘 要：插画作为绘画艺术的一种表现形式在视觉传达设计中有着独特的魅力，绘画的各种表现技巧也适用于插画的创作之中。而且随着现代设计领域对视觉传达设计方面的重视，也使得插画这种艺术形式越来越受到瞩目。文章通过阐述插画艺术的存在形式和独特的风格，以及插画艺术在视觉传达设计中的使用效果，对插画艺术在未来的发展前景进行展望。
关键词：插画艺术；视觉传达；实际运用；发展前景
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)06-0096-02
Abstract： Illustration, as a form of expression of painting art, has a unique charm in visual communication design. Various expressive techniques of painting are also applicable to the creation of illustrations. Moreover, with the attention paid to visual communication design in the field of modern design, illustration, as an art form, has attracted more and more attention. This article briefly introduces the existence form and unique style of illustration art, and the use effect of illustration art in visual communication design, and prospects the development prospects of illustration art in the future.
Key Words：illustration art; visual communication; practical application; development prospects
