体验经济下的苏州文化创意旅游产品设计研究
摘 要：随着体验经济时代的到来，游客对于体验越来越重视。针对苏州的历史文化特色，需要探讨体验经济下苏州文化创意旅游产品的创新设计途径，丰富苏州文化创意旅游产品市场，解决苏州目前文化创意旅游产品缺乏地域特色、众多非遗资源没有凸显其价值的问题。基于对苏州现有文化创意旅游产品和体验经济对其影响的分析，系统地总结IP、场景和体验对文化创意旅游产品设计的影响。以体验的“唯一性”和“适合性”为切入点，挖掘IP的重要性，两者通过场景进行呈现，通过文化和旅游的融合而共生，使游客在旅游的过程中不断体验新的惊喜, 从而产生持续的分享行为，扩大产品影响力。通过对IP的梳理，运用“体验与物候”系统，考虑场景的独特性，形成系列衍生品，是一种文化创意旅游产品设计的新途径，将为其提供更多的可能性。
关键词：体验；场景；IP；文化；旅游
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)05-0088-03
Abstract：Objective With the arrival of experience economy era, tourists pay more and more attention to experience. It aims at the historical and cultural characteristics of Suzhou, discusses the innovative design approaches of Suzhou cultural creative tourism products design under experience economy, to enrich the Suzhou cultural creative tourism products market. It solves the problem that Suzhou's cultural creative tourism products lack regional characteristics and many intangible cultural heritage resources fail to highlight their value. Method Based on the analysis of existing Suzhou cultural creative tourism products and the impact of experience economy for it, from which to systematically summarize the impact of IP, scene and experience on cultural creative tourism products design. Taking the "uniqueness" and "suitability" of the experience as the breakthrough point, excavate the importance of IP. Both of them are displayed by the scene, and accrete by the integration of culture and Tourism. Then, tourists will constantly experience new surprises in the process of tourism, so produce continuous sharing. This will greatly increase the influence of the product. Conclusion Through the combing of IP, using the "experience and phenology" system, considering the uniqueness of the scene, to form a series of derivatives, it is a new way to design a cultural creative tourism product and provide more possibilities for the design of cultural creative tourism product.
Key Words：experience; scene; IP; culture; tourism
