白酒文化体验馆的空间叙事特征及其叙事空间设计
摘 要：白酒文化体验馆为造酒的历史、原料与酿造工艺、饮酒功能与目的以及酒文化核心内容的传播和研究提供了必要的场所和条件。本文以白酒文化体验馆为例，首先分析了白酒文化体验馆的叙事特征和空间建构的意义；其次通过叙事主题的氛围和叙事线索的分析，阐述酒文化体验馆中的空间体验的叙事特征；最后分别从动线设计、场景设计、体验设计、交互设计等四个方面探讨如何构建白酒文化叙事空间体验设计。
关键词：酒文化；体验设计；叙事空间；空间建构
中图分类号：TB491 文献标识码：A
文章编码：1672-7053(2019)04-0071-02
Abstract：Liquor cultural experience museum provides necessary places and conditions for the spread and research of liquor-making history, raw materials and brewing technology, drinking function and purpose, and the core content of liquor culture. Taking the liquor cultural experience museum as an example, this paper first analyses the narrative characteristics and the significance of space construction of the liquor cultural experience museum; secondly, through the analysis of the atmosphere of the narrative theme and the narrative clues, it elaborates the narrative characteristics of space experience in the liquor cultural experience museum; finally, it discusses how to construct narrative space experience design about liquor culture from four aspects.
Key Words：wine culture; experience design; narrative space; space construction
