中国传统吉祥图案在包装设计中的运用
摘 要：中国传统吉祥图案不仅是中国传统文化的表现形式、载体以及中华民族的精神文化的象征，通过语义进行表达，包含符号和暗示等特征。随着当代包装设计的发展，设计师在外形设计、表现方式、颜色等方面对中国传统吉祥元素的基本要素进行了发扬和创新。为此，中国传统吉祥图案对中国的当代包装设计的发展具有深远影响，本文以设计创新为出发点，以中国传统文化理念的内涵为背景，通过传统吉祥图案在包装设计中的应用进行分析，进一步阐述中国传统吉祥图案对中国当代包装设计的影响。
关键词：吉祥图案；包装设计；表现形式
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)04-0128-02
Abstract： Chinese traditional auspicious patterns are not only the manifestation of Chinese traditional culture, the carrier of communication, and the spirit of the Chinese nation, but also the semantic expression of symbols, hints, symbols and harmony, etc. With the development of contemporary packaging design, creators inherit the basement and innovation of Chinese traditional auspicious elements in shape design, expression and color combination. Correct understanding and use of Chinese traditional auspicious patterns have profound implications for the development of contemporary packaging design in China. From the point of design innovation, this paper takes the connotation of Chinese traditional culture as the background, analyses the creation of traditional auspicious patterns in modern applications, and expounds the influence of traditional auspicious patterns on contemporary packaging design in China.
Key Words：auspicious pattern; packaging design; manifestation
