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2019-03期

视觉心理影响下的杂志版式设计分析 ——以《儿童文学》为例

单位:山东农业大学     作者:韩璐璐 韦立娜 胡海燕     来源:工业设计杂志     时间:2019-03-27

摘 要:从受众的视觉心理出发来研究《儿童文学》的版式设计,优化杂志版式设计的语言,用影响人们视觉心理的视觉元素激发读者的阅读兴趣,在读者接受信息的同时,带给读者视觉和心理的多重体验,从而提高读者感知理解信息的能力,对于提高杂志行业的竞争力,以及对传统文化的继承发展与创新都起着至关重要的作用。

关键词:版式设计;视觉心理;品牌


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2019)03-0076-02


Abstract:Starting from audience's visual psychology, this paper studies the layout design of Children's Literature, optimizes the language of magazine layout design, stimulates readers'reading interest with visual elements affecting people's visual psychology, brings readers multiple experience of vision and psychology while they receive information, thus improving readers' ability of perceiving and understanding information, and enhancing the competitiveness of magazine industry. It also plays a vital role in the inheritance, development and innovation of traditional culture.

Key Words:Format Design; Visual Psychology; Brand