浅谈潜意识行为在交互设计中的运用
摘 要：随着互联网水平的不断提高，互联网产品逐渐走向人们的日常生活中，而多数的互联网产品注重其独有的功能展示，忽略了本身产品与用户的交流与体验。因此，如何提升产品与用户之间的交互体验，产生互联网粘性成了众多互联网公司共同面对的问题，所以当下急需找到一个科学合理的解决方案。文章中对潜意识行为与交互设计进行分析研究，首先通过对潜意识行为的概念进行分析，并通过充分了解交互设计的价值，分析潜意识行为在交互设计中的运用。
关键词：潜意识行为；交互设计；行为分析；心里需求
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)03-0068-02
Abstract：With the continuous improvement of the Internet level, Internet products have gradually entered People's Daily life, while most of the Internet products focus on their unique function display, ignoring the communication and experience between the products and users.Therefore, how to improve the interactive experience between products and users and generate stickiness of the Internet has become a common problem faced by many Internet companies.Therefore, it is urgent to find a scientific and reasonable solution.In this paper, subconscious and interaction design are analyzed and studied. Firstly, the concept of subconscious is analyzed, and the application of latent meaning in interaction design is analyzed by fully understanding the value of interaction design.
Key Words：Unconscious behavior; Interaction design; Behavioral analysis; Heart needs
