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2019-03期

陕西户县民间年画在文创产品中的设计研究

单位:1.西安工程大...     作者:乔佳思1 戴鸿1 李小燕2     来源:工业设计杂志     时间:2019-03-27

摘 要:文化与设计的结合,有助于提升产品的附加值,在满足产品功能需求的同时,更有助于唤起消费者的认同感,进而形成产品的品牌个性。本文以陕西户县“年画”为研究对象,通过陕西户县年画朴实的汉族民风民俗反射出的时代精神文化内涵,并运用图形解构理论来对“年画”进行分析,从设计应用视角出发,以“年画”图形设计为主,进而设计出体现陕西户县地域文化特色的文创产品。

关键词:年画;文创产品设计;文化特色;品牌


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2019)03-0116-02


Abstract:The combination of culture and design is helpful to enhance the added value of products, to satisfy the functional needs of products, and to arouse consumers'identity, thus forming the brand personality of products. This paper takes the "New Year Picture" of Huxian County in Shaanxi Province as the research object, through reflecting the spiritual and cultural connotations of the times reflected by the simple folk customs of the Han nationality in Huxian County in Shaanxi Province, and using the theory of graphic deconstruction to analyze the "New Year Picture", starting from the perspective of design application, taking the "New Year Picture" graphic design as the main part, and then designing the creative products embodying the regional cultural characteristics of Huxian County in Shaan.

Key Words:New Year pictures; Wenchuang product design; cultural characteristics; brand