基于4C战略的哈尔滨特色民宿设计策略研究
摘 要：自十三五规划后，黑龙江省的旅游产业得到大力发展。民宿作为现代旅游业中的组成部分，对展示龙江地域文化起到重要的作用，因此基于营销学中的4C战略将哈尔滨文化创意产品结合特色民宿进行宣传和推广，对黑龙江省的文化产业进行软推广，促进龙江旅游业的良性发展。
关键词：4C战略；文化；产学研
中图分类号：TB491 文献标识码：A
文章编码：1672-7053(2019)02-0122-02
Abstract：Since the 13th Five - Year Plan, the tourism industry in Heilongjiang Province has been greatly developed. Home stay, as an integral part of modern tourism, plays an important role in displaying Longjiang regional culture. Therefore, Harbin cultural and creative products are combined with characteristic home stay for publicity and promotion based on 4C strategy in marketing, and the cultural industry in Heilongjiang province is soft promoted to promote the healthy development of Longjiang tourism.
Key Words：4C Strategy; Culture; Production, teaching and research
