传统村落保护与旅游开发策略研究——以福建省北墘村为例
摘 要：传统村落旅游，实际上是现在旅游业当中较为热门的一种旅游的形式。传统村落保留了原本的历史文化和民俗习惯，对人们来说吸引力较大。随着经济的发展，游玩传统村落成为人们休闲和度假的一种首选的方式。而拥有无数传统村落的中国，更应该在发展的过程当中能够利用这种传统村落来进行新型的旅游产品的开发。在这篇文章当中，重点针对于北墘村进行旅游战略开发和推广方面的研究，同时，在研究的过程当中，还需要考虑实际的情况和整体的旅游状态。想要开发这个地区，必须要从旅客的心理需求和成败经验上进行新型的发展模式的拓展，这里的研究和开发主要的目的是给北墘村以后的经营和发展提供有效地理论和经验。
关键词：传统村落；旅游资源；宣传推广；策略
中图分类号：TB491 文献标识码：A
文章编码：1672-7053(2019)02-0111-03
Abstract：Traditional village tourism is a popular form of tourism in the tourism industry. Traditional villages retain their original history, culture and folk customs, which are attractive to people. As the economy develops, the traditional villages have become a preferred method of leisure and vacation. China, which has countless traditional villages, should be able to develop new types of tourism products in the process of development. In this article, we focus on the investigation of Beiqian Village's tourism strategy development and propagation. At the same time, it is also necessary to consider the actual situation and the overall tourism status of Beiqian Village. In order to explore this area, we should develop a new development model from the psychological needs and real needs of passengers. The main purpose of research of this paper is to provide effective theory and practical experience for the future operation and development for Beiqian Village.
Key Words：Traditional village; tourism resource; propagate and promotion; strategy
