基于产品语意的大型客车导游椅形态设计
摘 要：文章从产品语意学对大型客车内饰导游椅造型展开整体性的设计优化。通过分析导游椅目标用户的功能、审美和认知三大需求，收集对应的功能意象、情感意象和象征意象，并通过换喻、隐喻、提喻等设计手段将产品意象转化为造型语言，从而改善产品语意。文章旨在通过系统化的设计方法与设计流程，提出快速有效进行导游椅造型创新设计思路。
关键词：产品语意学；产品形态；导游椅
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)02-0061-03
Abstract：This article optimizes the overall design of guide chairs in large passenger cars from the perspective of product semantics. By analyzing target users’ needs in functions, aesthetics and cognition, the article collects corresponding functional images, emotional images and symbolic images and transforms them into a modeling language through design means of metonymy, metaphor ，synecdoche. so as to improve product semantics. The article aims to propose an innovative idea for effective shape design of guide chairs through systematic design methods and design flow.
Key Words：Product semantics; Product shape; Guide chair
