古装影视剧的服装设计理念研究——以影片《影》为例
摘 要：在古装影视剧中，给演员量身打造合适的服装是十分重要的，优秀的的服装设计，不仅能够充分体现剧中人物所处的时代特点、性格特征和身份地位，而且也会给观众视觉上的冲击，为他们带来一场视觉盛宴，我们还可以通过服装透视人物的内心和情感，同时在某种程度上达到提升影视本身意境的作用。因此，服装设计是古装影视剧中非常重要的部分，它充分体现了其审美意义和社会价值。本文以张艺谋的新作《影》为例，通过对其独特的服装设计风格的研究，感受古装影视剧中新颖的服装设计理念，为影视剧服装设计提供一定的借鉴。
关键词：古装；影视剧；服装设计理念
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2019)01-0125-02
Abstract： In the costume dramas, it is very important to tailor the costumes to the actors. The excellent costume design can not only fully reflect the characteristics of the times, character and status of the characters in the drama, but also give The visual impact of the audience brings them a visual feast. We can also see through the costumes the inner feelings and emotions of the characters, and at the same time, to some extent, to enhance the artistic conception of the film itself. Therefore, clothing design is a very important part of costume dramas, which fully reflects its aesthetic and social values. This article takes Zhang Yimou's new work "Shadow" as an example. Through the study of its unique fashion design style, it feels the novel clothing design concept in costume dramas and TV dramas, and provides some reference for the design of film and television costumes.
Key Words：costumes; film and television drama; clothing design concept
