传统村落在地文化保护策略研究——以永泰嵩口古镇为例
摘 要： 本文就嵩口聚落提出“保护”的概念是基于新一轮美丽乡村建设中对嵩口古镇地域文化“活的保存”，即建筑、文化、历史、产业、生活、传统习俗的保存与寻求再发展的可能性。本研究拟从嵩口在地风土文化条件出发，深度剖析其传统村落中的历史文脉、地域特色、风土人情、乡土价值和精神等地域因素，结合文化扎根、生活美感、媒体行销，乃至深度体验，寻求其在地村落文化保护策略，为传统村落在地文化永续保护提供建设性的参考思路。
关键词：传统村落；文化保护；地域活化；地方文化产业；行销
中图分类号：TB491 文献标识码：A
文章编码：1672-7053(2019)01-0122-03
Abstract： The concept of "protection" proposed in this paper is based on the "live preservation" of the regional culture of Qikou Ancient Town in the new round of beautiful rural construction, namely the preservation of architecture, culture, history, industry, life and traditional customs. Seek the possibility of further development. This study intends to deeply analyze the historical context, regional characteristics, local customs, local values and spiritual factors in the traditional villages from the cultural conditions of the local customs, combining cultural roots, aesthetics of life, media marketing, and even depth. Experience, seek the cultural protection strategy of the local villages, and provide constructive reference ideas for the sustainable protection of traditional village culture.
Key Words：traditional villages; cultural protection; regional activation; local cultural industry; marketing
