当代产品设计的市场意识与用户需求关联性探讨
摘 要：在阐述当代产品设计市场意识与用户需求内涵基础上，重点分析了市场意识与用户需求二者的关联性因子，包括用户痛点、关键敏感度信息、边际效用等；提出了实现市场意识与用户需求关联的主要途径。
关键词：产品设计；市场意识；用户需求；关联
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)01-0095-03
Abstract：On the basis of expounding the connotation of market consciousness and user demand of contemporary product design, the paper mainly analyzes the correlation factors between market consciousness and user demand, including user pain point, key sensitivity information, marginal utility, etc. The main ways to realize the association between market consciousness and user demand are put forward.Key Words：product design; market consciousness; customer needs; relationship
