创意产品设计要素的符号性分析
摘 要：文章从符号学的角度出发，把产品设计分为形态、材质、色彩和技术共四个符号要素，并结合具体案例研究各个要素设计中的语意传达与符号应用，旨在探讨更科学、更理性的创意产品设计方法。
关键词：创意；产品设计；符号
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2019)01-0066-03
Abstract：From the perspective of semiotics, the paper divides product design into four symbolic elements of form, material, color and technology, and studies semantic communication and symbolic application in each element design in combination with specific cases, so as to explore more scientific and rational product creative design methods.
Key Words：Creativity; Product design; Symbol
