“互联网+”视域下《广告设计》课程教学实践研究
摘 要：新媒体的快速发展标志着人们向信息时代的转变，互联网技术为应用性较强的广告设计提供了有力平台，为了适应时代发展和社会需求，广告设计课程教学需要进行必要的改革，面对课程设置缺乏科学性、教师队伍结构不合理、教学条件较差、实践教学不足的障碍，可以通过采用互动教学模式、创新教学理念、重视教学质量和加强学生的实践能力等实现广告设计的教学改革。
关键词：“互联网+” ；广告设计；教学改革
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2019)01-0039-02
Abstract：The rapid development of new media marks the transformation of people into the information age. Internet technology provides a powerful platform for the application of strong advertising design. In order to adapt to the development of the times and social needs, the teaching of advertising design courses needs to carry out necessary reforms. The teaching of advertising design can be realized through the adoption of interactive teaching mode, innovative teaching concept, emphasis on teaching quality and strengthening students' practical ability, due to the lack of scientific curriculum, unreasonable teaching staff structure, poor teaching conditions and insufficient practical teaching. reform.
Key Words："Internet +"; advertising design; teaching reform
