基于生态设计策略的湖北省独立工业设计机构发展研究
摘 要：为提高湖北省独立工业设计机构的竞争力，以波特的钻石理论模型为基础，构建了设计机构的竞争力评价指标，以问卷和访谈方式进行调研并作出了整体评价，结果表明它们的发展水平一般，在生产要素、需求、支持产业等方面都没有明显的竞争力，但是目前生态政策给工业设计的发展提供了一定的机遇。最后结合政府机构有关生态发展战略的相关文件，从生态设计如何助力湖北省独立工业设计机构发展的角度提出了几点策略。
关键词：工业设计；工业设计机构；产业竞争力；生态设计；可持续设计
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2019)01-0037-02
Abstract：In order to improve the competitiveness of the independent industrial design institutions of hubei province, on the basis of porter's diamond model, build the competitiveness evaluation index design institution, research on the basis of questionnaire and interview and make the overall evaluation, the results show that their development level is general, in such aspects as production elements, demand, support industry, have no obvious competitive, but the current ecological policy provides opportunities to the development of industrial design. Finally combined with government agencies, relevant documents about ecological development strategy, from the ecological design how to boost independent industrial design institutions in hubei province's point of view puts forward some strategies.
Key Words：Industrial design; Industrial design agencies; Industry competitiveness; Ecological design; sustainable design
