高校主题文创产品开发的实践与探讨——以常州工程职业技术学院为例
摘 要：本文以常州工程职业技术学院（以下简称常工程）文化创意产品（以下简称文创产品）开发为例，分析当前文创产品开发的现状与问题，借鉴部分高校优质校园文创产品的开发经验，提出高校要合理运用校园文化资源，满足消费群体的日常生活所需，建立完善的产品序列库和运行模式，及时丰富产品品类、更新产品包装等，在文化创意产业发展浪潮中寻求契机，迎接挑战。
关键词：高校主题；文创产品；开发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2018)10-0060-02
Abstract：We examine the situation and problems of present culture creative product development by studying the case of Changzhou Vocational Institute of Engineering’s (hereinafter referred to as CZIE) culture creative product development (hereinafter referred to as CCP). Based on some universities’ excellent campus CCP experiences, we proposed universities to utilize the campus culture resource accordingly to the demand of consumers to satisfy their daily life’s needs. Universities should build comprehensive product sequence libraries with compatible functional mode, expend production lines and update packaging timely, etc. to seek the opportunity and to embrace the challenge in the wave of cultural creative industry development.
Key Words：Higher Education Institutions Related；Cultural Creative Products; Development
