基于中医药文化叙事的首饰设计研究
摘 要：研究旨在探索一套系统性的中医药文化首饰叙事性设计思路，以实现文化内涵的深度转译与用户情感的多层次体验。首先，文章以叙事学、符号学与情感化设计理论为基础，运用“图标—索引—象征”三维转译机制，并结合多感官通道，提出从文化解码到体验生成的完整设计路径。其次，通过具体的设计实践案例，验证了该思路在用户情感化三层次中的可行性。以期为中医药文化首饰的创新设计提供理论依据与实践范本，为同类文化创意产品的设计开发提供借鉴。
关键词：工业设计；中医药文化；首饰；叙事性设计
中图分类号：J526 文献标识码：A 文章编号：1672-7053(2026)08-0130-04
基金项目：2024年攀枝花学院艺术设计研究所项目“首饰设计视角下的中医药文化传播方法与创新实践研究”（2024IAD07）
Abstract：The research aims to explore a systematic narrative design concept for traditional Chinese medicine culture jewelry, in order to achieve in-depth translation of cultural connotations and multi-level emotional experiences for users. Firstly, the article is based on narrative theory, semiotics, and emotional design theory, and employs the "icon - index - symbol" three-dimensional translation mechanism, combined with multiple sensory channels, to propose a complete design path from cultural decoding to experience generation. Secondly, through specific design practice cases, the feasibility of this concept in the three levels of user emotionalization is verified. It is expected to provide theoretical basis and practical models for the innovative design of traditional Chinese medicine culture jewelry, and also offer a reference for the design and development of similar cultural creative products.
Key Words：Industrial Design; Traditional Chinese Medicine Culture; Jewelry; Narrative Design
