基于TPB-TTM整合模型的运动健身类App设计研究
摘 要：为促进用户运动坚持并养成运动习惯，研究将计划行为理论（TPB）与跨理论模型（TTM）进行整合，以此为基础探讨运动健身类App的创新设计策略与方法。文章剖析了当前运动健身类App的现状及存在问题，梳理了用户运动行为的阶段性特征与设计要素之间的映射关系。在此基础上，结合TPB-TTM整合模型，提出涵盖认知唤醒、行为启动、行为强化和行为内化四个阶段的设计策略，并将其应用于设计实践。结果表明，基于TPB-TTM整合模型的阶段化设计策略，能够为运动健身App的优化设计提供系统化的理论框架与实践指导。
关键词：工业设计；计划行为理论；跨理论模型；运动健身；App
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2026)08-0094-05
Abstract： To promote users' adherence to exercise and cultivate exercise habits, this study integrates the Theory of Planned Behavior (TPB) and the Transtheoretical Model (TTM) as a foundation to explore innovative design strategies and methods for exercise and fitness apps. The article analyzes the current status and existing problems of exercise and fitness apps, and sorts out the mapping relationship between the stage characteristics of users' exercise behavior and design elements. Based on this, combined with the TPB-TTM integrated model, design strategies covering four stages: cognitive arousal, behavior initiation, behavior reinforcement, and behavior internalization are proposed and applied to design practice. The results show that the stage-based design strategy based on the TPB-TTM integrated model can provide a systematic theoretical framework and practical guidance for the optimal design of exercise and fitness apps.
Key Words：Industrial Design; Theory of Planned Behavior; Trans-Theoretical Model; Exercise and Fitness; App
