交互叙事视角下的中国文字博物馆体验设计研究
摘 要：随着数字技术与体验经济的深度融合发展，博物馆正经历从“文物展览”向“文化体验”的范式转型。文章以中国文字博物馆为研究对象，针对其现有展览模式存在的问题，创新引入交互叙事理论，构建了指导设计的“认知—情感—体验”协同模型，并从叙事逻辑、感官交互、空间场景三个层面提出系统性设计策略。以期推动文字博物馆从静态“知识陈列”向观众可探索、可参与、可共创的“动态叙事空间”转型，为同类场馆的数字化转型与体验升级提供兼具理论创新与实践价值的参考。
关键词：交互叙事；博物馆体验；体验设计；中国文字博物馆
中图分类号：TB472；G260 文献标识码：A 文章编号：1672-7053(2026)08-0063-04
基金项目：河南省高校人文社会科学研究一般项目“交互式叙事视角下数字博物馆沉浸式体验研究——以中国文字博物馆为例”（2025-ZDJH-784）
Abstract：With the deep integration of digital technology and the experience economy, museums are undergoing a paradigm shift from "cultural relic exhibitions" to "cultural experiences". This article takes the Chinese Characters Museum as the research object and, in response to the existing problems of its exhibition model, innovatively introduces the theory of interactive narrative, constructing a "cognition-emotion-experience" collaborative model for guiding design. It also proposes systematic design strategies from three aspects: narrative logic, sensory interaction, and spatial scene. The aim is to promote the transformation of the Chinese Characters Museum from a static "knowledge display" to a "dynamic narrative space" that allows visitors to explore, participate, and co-create, providing a reference with both theoretical innovation and practical value for the digital transformation and experience upgrade of similar venues.
Key Words：Interactive Narrative; Museum Experience; Experience Design; The National Museum of Chinese Writing
