基于移情理论的展示设计研究
摘 要：随着现代技术不断迭代成熟、城市公共空间基础功能日趋完善，大众不再局限于基础的环境需求，而是对沉浸式、有温度、有内涵的情感体验需求持续提升。在展示设计领域，情感体验是影响观展效果与信息传播质量的核心要素，既是观众认知、解读展示内容的重要途径，又能够强化展示信息的感官刺激，提升观众的信息接收敏感度，最终决定展示内容的传播效力与落地效果。基于此，文章以移情理论为核心研究依据，探究该理论在展示空间设计中的应用逻辑与实践价值，依托案例分析与设计实践验证，归纳总结展示空间中移情设计的系统性策略，以此激活观众与展示内容的情感联结与深度互动，优化沉浸式观展体验，为展示设计的情感化、人性化创新设计提供理论参考与实践思路。
关键词：移情理论；展示设计；情感化体验；应用
中图分类号：J525.2 文献标识码：A 文章编号：1672-7053(2026)08-0029-05
Abstract：With the continuous advancement and maturation of modern technologies and the increasingly complete basic functions of urban public spaces, the general public is no longer limited to basic environmental needs. Their demand for immersive, emotionally charged, and meaningful experiences is continuously increasing. In the field of exhibition design, emotional experiences are the core factor influencing the exhibition effect and the quality of information dissemination. They are not only an important way for viewers to cognize and interpret the exhibition content, but also can enhance the sensory stimulation of the exhibition information and improve the sensitivity of viewers to information reception. Ultimately, they determine the dissemination effectiveness and implementation effect of the exhibition content. Based on this, this article takes the empathy theory as the core research basis, explores the application logic and practical value of this theory in exhibition space design. Through case analysis and design practice verification, it summarizes the systematic strategies of empathy design in exhibition spaces, in order to activate the emotional connection and deep interaction between the audience and the exhibition content, optimize the immersive exhibition experience, and provide theoretical references and practical ideas for the emotional and humanized innovative design of exhibition design.
Key Words：Empathy Theory; Exhibition Design; Emotional Experience; Application
