基于POE的天津五大道景区优化设计研究
摘 要：天津的历史古街闻名遐迩，五大道作为天津象征性的代表街区具有独特的艺术魅力，为天津的旅游业带来了良好的契机。在数字时代的背景下，传统的问卷调查方法因数据少、耗时长等问题，已经无法满足人们对建成环境使用后评价（POE）研究的数据收集需求。因此，研究尝试通过网络平台收集游客评价大数据，以期通过Python编程语言搭建数据处理环境，对这些评价数据进行筛选、整理，并使用数据可视化技术进行深入分析。以期通过这种方式，更好地探讨五大道历史街区建成环境存在的问题，并提出合理且有效的优化设计建议。
关键词：数据可视化；POE模型；Python；天津五大道；优化设计
中图分类号：TU984.18 文献标识码：A 文章编号：1672-7053(2024)06-0134-04
基金项目：2021年度河北省高等学校人文社会科学研究项目资助青年基金项目“遗产旅游景观设计的文化逻辑研究——以五大道为例”（SQ2021165）阶段性成果
Abstract：The historic streets of Tianjin are well known, and the Five Avenues, as the symbolic representative blocks of Tianjin, have a unique artistic charm, which brings good opportunities for Tianjin's tourism. Under the background of the digital age, the traditional questionnaire survey method has been unable to meet the needs of people's post-use evaluation (POE) research due to the lack of data and long time Data collection needs. Therefore, the research attempts to collect big data of tourist evaluation through the network platform, in order to build a data processing environment through Python programming language, screen and sort out these evaluation data, and use data visualization technology to conduct in-depth analysis. In this way, it is hoped that the problems existing in the built environment of the five Avenues historic block can be better discussed, and reasonable and effective optimization design suggestions can be put forward.
Key Words：Data Visualization; POE Model; Python; Tianjin Five Avenues; Optimization Strategy
